Filed under: Motorsports, Euro, Marketing/Advertising, Videos, Hatchbacks, FIAT
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Fiat is banking heavy on the re-launch of its historic Abarth tuning brand. It’s got several models coming up, including hot versions of the Grande Punto and 500. It’s rebranded its S2000 rally racing team under the Abarth name, and has done the […]
Filed under: Time Warp, Etc., Pontiac
While it might be a dubious pursuit to rehash old B-level (or lower) TV series for a new generation, the possibility of a crap product has never stood in the way before. Indeed, the retreading of Knight Rider is underway, with shoots already taking place. Love it or hate it, […]
Filed under: Motorsports, Marketing/Advertising, Videos, Ferrari, FIAT
“So…wanna see a pensioner drive?”
Michael Schumacher casts a pretty big shadow over all of F1, and nobody knows it better than Kimi Raikkonen. That’s bred a little animosity by Ferrari’s latest world champion to his septuple-crown predecessor, but that hasn’t stopped either from fulfilling their contractual obligations towards their […]
